{Version française à venir}
DESIGN PHILOSOPHY:
Design with love.
Both in the thinking and the making, as well as in the purpose, my designs seek to uplift and empower people so that each of us feels seen and understood.
CONCEPT STATEMENT:
My philosophy, design with love, is the foundation for the visual language of my professional identity. The design with love concept is manifested in four ways:
1. Honor the ephemeral
2. Embrace the imperfect
3. Let go
4. Impact
2. Embrace the imperfect
3. Let go
4. Impact
I honor the ephemeral by acknowledging my mortality, reminding myself that I wish to leave this world with an abundance of love. Visually, I have used varying opacities to represent the disappearance of what would otherwise appear solid and immutable.
I embrace the imperfections of life, the chaos, the broken bits. It is the old teddy bear, the chipped mug, the worn jeans that are the most loved. Visually, Tomarik Brush is a hand-drawn typeface showing evidence of stray strokes and rough imperfections.
I let go of rigidity to flow like water and seek opportunity. Remaining flexible - to appreciate this moment - I see the silliness of this life. Visually, I have arranged the glyphs and designed the layouts with a playfulness that exudes childlike wonder.
I have always needed to spell out and re-pronounce and insist on being called my full, hyphenated name. The type-as-symbol/dynamic wordmark in bold sans-serif caps makes me feel seen and empowered to display my name with pride.
FINAL APPLICATIONS OF DESIGNS:
The final design is an evolving type-based identity making use of my first name as well as my design philosophy. The palette is indigo paired with warm grey.
Both colors feature frequently in my wardrobe and both represent mar - the ocean - which is my name.
Both colors feature frequently in my wardrobe and both represent mar - the ocean - which is my name.
EARLY ITERATIONS, VARIATIONS, SYMBOLS & PATTERNS:
INITIAL PATTERNS, SYMBOL DESIGN & NETWORKING CARD ITERATION:
SKETCHING AND DEFINING CONCEPT:
CRITICAL MAKING THROUGH PLAY:
Following the initial brainstorming phase, I deliberately stepped back to uncover conceptual and design elements not immediately surfacing. I did this via photography, collage, graphite and charcoal drawing. What came through, besides an obsession with squiggles and the capturing of light, was an appreciation for silliness and the beauty of the mundane.
BRAINSTORMING & MIND-MAPPING:
